Canada's Nuevo Mundo on air


TORONTO -- Nuevo Mundo Television, Canada's first homegrown Spanish-language only cable channel, launched Tuesday in Quebec on cable giant Groupe Videotron ltd.

Montreal-based Terra Terra Communications, a Canadian distributor of Spanish-language programming, originally secured a broadcast license for Nuevo Mundo TV in 2005, with an eye to targeting Latin American immigrants with a 24/7 cable channel.

The service, created by Terra Terra partners Claire Bourgeois and Maria Teresa Calderon, will broadcast exclusively in Spanish, unlike rival Canadian channels like Telelatino and Hola!, which feature Spanish-language programming and also include English-language fare.

Nuevo Mundo TV will offer a mix of Canadian news and current affairs, talk shows and other variety programming, of which at least 50% will be Canadian.