Canadian biz channel rebranded


TORONTO -- Report on Business Television, Canada's business news cable channel, on Thursday said it will rename itself BNN -- Business News Network as of March 12.

The name change will disassociate ROB Television from the Globe and Mail national newspaper, whose Report on Business-branded daily business section lent its name to the channel when it launched in 1999.

Jack Fleischmann, general manager of the newly named BBN, said the cable channel has grown to where it can now operate as a "stand-alone entity."

He said the channel will continue using on-air reports by Globe and Mail journalists, but the day-to-day running of its TV newsroom will be left to CTV News, part of the CTV national TV network.

Both CTV and the Globe and Mail newspaper are part of CTVglobemedia, the Toronto-based media group.