Canadian nurses admitted to 'Sicko' for free
EmptyTORONTO -- Canadian distributor Alliance Atlantis Motion Picture Distribution is nursing its way to bigger boxoffice for Michael Moore's "Sicko."
The Toronto-based distributor said Friday that it has arranged for major domestic exhibitors to offer free tickets to Canadian nurses to see "Sicko" next week.
The move follows Moore choosing to reimburse the United Nurses of Alberta, a western Canadian nursing union, after it ordered 150 tickets to see his latest film, a critique of the U.S. health care system.
"Nurses across Canada are on the front line in the battle against those forces who want to inch the Canadian health care system toward the American way," Moore said in a statement Friday.
"They know that once a Canadian sees 'Sicko,' the last thing they will want is an American-style approach," he added.
Following suit, Alliance Atlantis said it will offer free tickets to "Sicko" from Monday-Thursday to nurses who show ID when entering Cineplex Entertainment, Empire Theatre or Landmark Theatre multiplexes.
Jim Sherry, Alliance Atlantis executive managing director, said interest in "Sicko" has been exhibited from a number of nursing unions nationwide, and he hoped the free ticket offer will spur "continued dialogue and debate surrounding this remarkable film."
"Sicko" has pulled in about CAN$1.5 million ($1.43 million) at the domestic boxoffice, according to Alliance Atlantis.