Canadians still flocking to Web
EmptyTORONTO -- Canadians are tuning in to less traditional radio and TV offerings as they continue migrating to the Internet, the country's broadcast regulator said Tuesday.
The Canadian Radio-television and Telecommunications Commission, releasing an annual broadcast monitoring report, said that Canadians viewed an average of 27.6 hours of TV each week in 2006 -- the last year surveyed -- down from 28.1 hours in 2005.
Additionally, Canadians listened to an average 18.6 hours of radio each week in 2006, compared to a year-earlier 19.1 hours.
The CRTC also reported that a record 70% of Canadian households had an Internet connection in 2006, up 6% from a year earlier. Sixty percent of those Internet users had high-speed online access in 2006, compared with 51% in 2005.
Predictably, domestic advertisers followed the consumer traffic. The regulator said advertising on the Internet totaled CAN$1 billion in 2006, up sharply from a year-earlier CAN$562 million.