Cannes: American Express, Peninsula Hotels Return as American Pavilion Sponsors

The Hollywood Reporter also is among the sponsors of the gathering spot for North American filmmakers.

American Express and The Peninsula Hotels are returning this year as associate sponsors of the American Pavilion, which provides a gathering spot for film industry professionals from North America during the Cannes Film Festival.

Founded 26 years ago by Julie Sisk, the American Pavilion also offers talks and panels, a student program and emerging filmmaker showcases.

Other returning sponsors this year include The Asylum, California Delicious, Coca-Cola, The Hollywood Reporter, Hughes Hubbard & Reed, The International New York Times, JBL Professional, Lenovo, The Mohawk Group, SAGIndie/Screen Actors Guild, Sennheiser, The Weinstein Company and Weaver's Coffee & Tea.

New sponsors include DJI, Indiegogo, JP Chenet Wines, TCHO Chocolate and Queerty.