Cannes: Beijing Galloping Horse, Ivanhoe, Exclusive Media Snap Up Chinese Rights for ‘Begin Again’

The John Carney-directed singing movie is expected to tap into Chinese people's enjoyment of singing shows.

Beijing Galloping Horse Film Co., Ivanhoe Pictures and Exclusive Media have acquired Chinese theatrical and all platform rights for the John Carney-directed music-driven independent film Begin Again.

The movie features Keira Knightley in a singing role and Adam Levine making his feature debut as an actor.

People love their singing shows in China, and one of the top TV programs is The Voice of China. The movie will try to tap into a national obsession.

Carney wrote and directed Once (2006), a hit in China.

Ivanhoe was launched last year by international financier Robert Friedland, former Greene Street head John Penotti and Ray Chen of Beijing Premiere Media to explore film-financing opportunities in America and Asia. The company also is involved in developing a movie version of Kevin Kwan’s debut novel Crazy Rich Asians.

The deal was negotiated by Ronan Wong, director of Beijing Galloping Horse's overseas business department, Brian Kornreich for Ivanhoe and by Alex Walton on behalf of Exclusive.

The Weinstein Co. snatched up the U.S. rights to the title despite strong interest from rival buyers at the Toronto Film Festival. It was then called Can a Song Save Your Life?

Twitter: @cliffordcoonan