Cannes Film Festival Unveils Official Poster, Featuring Federico Fellini's '8½'

Cannes Film Festival
The 2014 Cannes Film Festival poster

A photogram of Italian actor Marcello Mastroianni, looking impossibly cool, graces the official art for the 67th Festival de Cannes.

LONDON – A photogram taken from Federico Fellini’s , which was presented in the Official Selection in 1963, is the basis for the 67th Festival de Cannes official poster.

Poster designers Herve Chigioni and Gilles Frappier based the work on Fellini's classic imagery. In the poster, Marcello Mastroianni, the star of , peers over his sunglasses at the viewer. 

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Organizers said that in Mastroianni and Fellini, "we celebrate a cinema that is free and open to the world, acknowledging once again the artistic importance of Italian and European cinema through one of its most stellar figures."

Said Chigioni: "The way he looks at us above his black glasses draws us right in to a promise of global cinematographic happiness -- the happiness of experiencing the Festival de Cannes together."

In his films, actor Mastroianni encapsulated everything that was most innovative, nonconformist and poetic about cinema.

Chiara Mastroianni, the actor’s daughter, said the poster made her "very proud and touched that Cannes has chosen to pay tribute to my father with this poster."

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She added: "I find it very beautiful and modern, with a sweet irony and a classy sense of detachment. It’s really him through and through."

The Festival de Cannes thanked Gaumont, the French giant which owns the rights to the film.  

The 2014 Festival poster is signed Lagency/Taste, Paris.

The graphic charter of the 2014 Festival was designed by Bronx, Paris.

This year's festival runs May 14 through 25. The official selection is due to be unveiled on Apr. 17.