Cannes: Image Nation, MBC, Majid Al Futtaim Team for Mideast Film, TV Projects
The first project from the partnership is a vampire drama from prolific Egyptian producer Mohamed Hefzy.
Three of the Middle East's biggest entities in the entertainment sector have joined forces to produce film and TV projects for the region.
United Arab Emirates-based production house Image Nation Abu Dhabi, together with MBC Studios, the production arm of Saudi-owned TV giant MBC and Majid Al Futtain, which owns the Middle East's biggest cinema chain Vox, made the announcement on the second day of the Cannes Film Festival, revealing that the new alliance's main focus will be on the Saudi Arabian, UAE and Egyptian markets.
The first film supported by the partnership is Three Four Eternity, a vampire family drama produced by prolific Egyptian filmmaker Mohamed Hefzy (Clash, Sheikh Jackson) under his Film Clinic banner, which will be the directorial debut for the film’s writer, Rami Yasin(The Worthy, Zinzana).
“This region has infinitely talented writers and filmmakers wanting to tell their stories, as well as a sophisticated consumer audience that craves locally made content that resonates with them,” says Ben Ross, chief content officer at Image Nation.
Image Nation and MBC Studios announced earlier this year a slate of Saudi films for local, regional and international audiences, which aim to film in Saudi Arabia and utilize Saudi talent in front of and behind the camera.
The new partnership was unveiled just a day after sales banner Rocket Science and Middle East distributor and producer Front Row Filmed Entertainment announced that they had formed a joint venture — Yalla Yalla — focusing on Arabic content for film and TV.