CanWest taps P.J. Tarasuk for celeb duty


TORONTO -- Canadian broadcaster CanWest Media has hired veteran celebrity wrangler P.J. Tarasuk as its talent manager.

Toronto-based CanWest said that Tarasuk will work with the network's marketing and content departments to raise the profile of homegrown celebrities on its channels and the brands they are associated with.

Toronto-based Tarasuk is best known for negotiating deals to put celebrities on the cover of such Canadian magazines as Fashion and Hello! He most recently worked with CanWest last September to get film stars out to the launch of the E! Network and Entertainment Tonight Canada-sponsored parties as they attended the Toronto International Film Festival.