Carmike to launch 'Stimulus Tuesdays'

Exhibitor to offer popcorn, drinks for $1 each

How about some recession popcorn and soda while you are at your local movie theater?
The boxoffice has remained strong despite the economic downturn, but exhibitor Carmike Cinemas said Wednesday that it will try out its own version of an economic stimulus plan for consumers on a traditionally slow moviegoing night.

The Columbus, Ga.-based company is launching "Stimulus Tuesdays" at its 250 locations with about 2,300 screens next week. Under the deal, it will offer all 16-ounce drinks and 46-ounce popcorn for $1 each.

Popcorn and drink prices have not been this low since the 1970s, according to Carmike.

"While lawmakers in Washington, D.C., continue to debate how to get the American economy back on track, and the rest of us wait for some positive impact on the economy and our pocketbooks, Carmike has an immediate solution that is sure to please our valued patrons and make the movie-going experience more affordable and enjoyable," Carmike director of marketing Dale Hurst said.