Model Carolyn Murphy Stuns in Peter Copping's First Oscar de la Renta Campaign

Carolyn Murphy, Oscar de la Renta Ad - H 2015
Oscar de la Renta

Carolyn Murphy, Oscar de la Renta Ad - H 2015

Talk about pure elegance.

Since his appointment as the creative director of Oscar de la Renta, Peter Copping has debuted several collections (ready-to-wear, resort and bridal) for the fashion house founded by the late de la Renta, who passed away last October. And now, he’s making another debut: His first-ever ODLR campaign.

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Unveiled on Tuesday, the fall 2015 ads capture model Carolyn Murphy lying against a corner in a voluminous gown in one shot and posing next to a pink chair in a sleeveless black dress with slits in another. The campaign, photographed by David Sims in New York City, captures the elegance and confidence that define de la Renta's aesthetic.

"I wanted the fall Oscar de la Renta campaign to express the couture spirit that has always been associated with the house," said Copping in a statement. "Carolyn Murphy, a natural beauty, seen through the lens of David Sims captures perfectly what I was looking for — a modern Oscar woman." Well said.