Cartier Teases New Campaign Video With Actress Kaya Scodelario
Sofia Coppola, Annabelle Wallis and Jake Gyllenhaal have also worked with the brand on previous campaigns.
Luxury French jewelry house Cartier on Thursday announced actress Kaya Scodelario (the Maze Runner films, Skins and the forthcoming Paramount horror thriller Crawl) as the face of its new Clash de Cartier jewelry collection.
The new jewelry line by Cartier (decorated with spiky and rounded studs) explores the concept of duality. It will roll out globally on Wednesday, April 10.
“What we love about Kaya is the meeting of two cultures: a Latin American raised in England,” Arnaud Carrez, international marketing and communications director at Cartier International, said in a statement. “Kaya cultivates two facets of the same energy in a stylish balancing act, a creative duel between serious and quirky. Like the Clash de Cartier collection, the actress combines the aristocratic codes with a touch of irreverence and elegance.”
To further express this statement, the French jewelry house tapped film director Gordon Von Steiner for a 30-second video clip, which will be released Wednesday on all Cartier platforms.
In a teaser, we see the actress dressed in a sheer black dress with ruffles and a neck-tie meeting another version of herself dressed in a black blazer and latex pants. While the poised Scodelario asks herself, “Who are you?” a more relaxed version answers, “I’m her,” to which she replies “I’m her, too.”
The actress can next be seen in Joe Berlinger's Extremely Wicked, Shockingly Evil and Vile. The film, due out May 3, follows serial killer Ted Bundy (Zac Efron) and premiered in January at the Sundance Film Festival.