Cartoon Net, NBA hoop it up


Cartoon Network is partnering with the NBA to develop basketball-themed programming, with one series already in development.

Expanding Cartoon parent company Turner's 25-year relationship with the NBA, the agreement calls for new content on-air, online and for mobile devices. First in the pipeline is the shortform series "My Dad's a Pro," which follows the children of NBA players and will debut at the start of the 2009-10 NBA season in the fall.

"This collaboration is a further extension of the strong business relationship and long-term partnership we have developed with the NBA," said David Levy, president of Turner Sports and Turner Broadcasting Sales. "The expansion of our partnership with the league speaks to the strength of our company."

Turner's TNT airs NBA regular-season doubleheaders on Thursdays, covers the NBA All-Star Game and will air more than 40 playoff games for the 2008-09 season beginning next month. (partialdiff)