Cartoon Network reviving 'Looney Tunes'

Channel also announces new awards show honoring athletes

Cartoon Network is branching out into new genres, launching its first awards show and ramping up its efforts in the live-action arena.

The network also said Wednesday during its upfront presentation that it is launching a new version of Warner Bros.' classic "Looney Tunes" series starring Bugs Bunny and Daffy Duck and unveiled several new series and pilots.

"We're delivering and adding great brands and beloved franchises that represent the breadth and scope of Cartoon Network's ongoing evolution," said Stuart Snyder, president and COO of Turner Broadcasting's Animation, Young Adults and Kids Media division.

"Cartoon Network's Hall of Game" will honor professional and amateur athletes. The show, created and produced by IMG Media, is set to debut early next year.

Also in the sports arena, Cartoon announced "Run It Back Sunday," which condenses a full NBA game in one hour with fun facts and special effects, and said NFL star Tony Gonzalez and his 8-year-old son Nikko will appear in the next installment of the shortform series "My Dad's a Pro."

Elsewhere in live-action, Cartoon has ordered a half-hour scripted comedy pilot tentatively titled "KROG" from Cartoon Network Studios. The project, created by Mark Rivers ("Metalocalypse"), centers on a monster band sent to Earth to conquer mankind.

Cartoon's first hourlong live-action scripted series, "Unnatural History," is set to premiere June 13. A second hourlong scripted show, "Tower Prep," debuts in the fall.

Meanwhile, "The Looney Tunes Show," from Warner Bros. Animation and executive producer Stan Register ("Teen Titans"), takes Bugs and Daffy out of the woods and puts them into the suburbs with "colorful neighbors" including Yosemite Sam, Granny, Tweety and Sylvester,

"Looney" will also have classic characters singing original songs in two-minute music videos called "Merrie Melodies" and the Road Runner and Wile E. Coyote in CG shorts. Spike Brandt and Tony Cervone ("Duck Dodgers") are the supervising producers.

Cartoon also unveiled "Mad," an animated sketch-comedy series from Warner Bros. Animation that uses DC Comics' Mad magazine as inspiration. The show will feature such classic Mad characters and features as Alfred E. Neuman and Spy vs. Spy in parodies of movies, TV shows, games and pop culture. "Mad" is from exec producer Register and producers Kevin Shinick ("Robot Chicken") and Mark Marek ("KaBlam!").

"Mad" will be part of a new quarter-hour comedy programming block that also includes new series "Secret Mountain Fort Awesome," created by Chowder writer and artist Pete Browngardt, about underground monsters unleashed when a portal to the world is opened, and the previously announced "Regular Show" and "Robotomy."

Also in the animated lineup is new series "Young Justice," about a teenage superhero, from exec producer Register and producers Brandon Vietti ("Batman: Under the Red Hood") and Greg Weisman ("Gargoyles").

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