Cary Glotzer, Michael Yudin form prod'n firm

MY-Tupelo will develop content for multiple platforms

With scale, one-stop service and multiplatform work becoming increasingly important, New York TV veterans Cary Glotzer and Michael Yudin have combined their content-development and production firms in a joint venture called MY-Tupelo Entertainment.

The company will develop and produce entertainment, reality, documentary and sports content for television, broadband and mobile applications.

The deal brings together Yudin's MY Entertainment, which develops and produces cable, broadcast and branded-entertainment content, with production, postproduction and packaging outfit Tupelo-Honey Prods., which Glotzer sold two years ago to entertainment and sports investment firm SCP Worldwide while continuing to run it as president.

Glotzer and Yudin are co-presidents of the venture, which began taking trial steps in the fall.

In a first programming success, MY's "Ghost Adventures" has secured a 26-episode series order from the Travel Channel. The show's eight-episode initial run performed well in the ratings.

Yudin and Glotzer said initial reactions from select program buyers have been positive.

"We now have complete control of product through the whole chain of development, production and sales," said Yudin, adding that the merger eliminates a continual need for third-party help while giving buyers a one-stop-shopping opportunity.

Glotzer emphasized that shifting industry trends made the deal a smart move, even before the economic downturn.

"With the recession, it's even better strategy, but it just made sense to offer all these services under one roof (and save costs), even before," he said, adding that no layoffs are planned.

MY has produced series including "Pros vs. Joes" for Spike TV and branded-entertainment programming including "Framed" for IFC and Reebok. Tupelo-Honey, whose 15,000-square-foot space in Manhattan will begin housing staff from both firms next month, has produced the YES Network flagship "Centerstage" and broadband content for CBS Radio, AT&T and Conde Nast.

SCP, founded by former Madison Square Garden CEO David Checketts, will remain involved in the business, Glotzer and Yudin said. SCP owns the NHL's St. Louis Blues, Major League Soccer's Real Salt Lake, sports arenas and a Salt Lake City sports-radio station.

The joint venture already is producing unnamed pilots for the Sundance Channel and Travel Channel, as well as the pilots "Bodyguard" for Fox Reality Network, which follows bodyguards, and "Family in Tow" for CMT, which profiles towing companies that are family businesses.

Also in development at MY-Tupelo are the reality show "Geek to Chic"; money-makeover show "Keeping Up With the Joneses"; and "Not Your Mother's Wedding Show."