CASBAA adds three new India members

Bharti Airtel, NDTV and Star India join industry group

NEW DELHI – The Cable and Satellite Broadcasters Association Asia said it has expanded its Indian membership with the inclusion of three major players: telecom giant Bharti Airtel and leading broadcasters NDTV and Star India.
“Certainly, the additional memberships bring extraordinary new value to CASBAA's contribution to the Indian pay-TV market. With our extended footprint the Association looks forward to joining hands with all its Indian members and partners,” CASBAA chairman Marcel Fenez said.
“As a leading DTH player, we are committed to collaborating with world leaders in bringing innovative technologies,” Bharti Airtel director and CEO Ajay Puri added.
Star India marketing EVP Anupam Vasudev said that “as the country's leading television network, we are committed to working with reputed industry bodies on initiatives that can help develop and move the broadcasting industry to the next level. We look forward to our partnership with CASBAA to create successful programs to achieve this objective.”
CASBAA's other Indian members include direct to home major Tata Sky, Zee TV, Indian Space Research Organisation, lawfirm Amarchand Mangaldas, broadcaster B.A.G. Network, digital TV solutions provider CONAX and IMCL (Incablenet and Indigital).
According to CASBAA, within the next year, India is expected to overtake China as the biggest pay-TV market in Asia given India is “the most dynamic pay-TV market in the world with almost 10% growth every year over the past five years.”
Supported by 92 million cable and satellite homes, including 23 million DTH households and 4 million digital cable homes, India's C&S subscriber base has grown by over 20 million in the past 12 months. India's mobile subscribers base is 617.53 million at the end of April 2010, up from 601.22 million in the beginning of the month.