Caserta back at IFC as its executive vp


Jennifer Caserta has rejoined IFC as executive vp marketing, communications, scheduling and alternative platforms after serving as executive vp and GM of sister channel Fuse.

Caserta had been senior vp marketing at IFC, overseeing all trade and consumer marketing initiatives, before moving to Fuse in January. At Fuse, Caserta oversaw the day-to-day operations of the music television network related to marketing, scheduling, production and programming strategies across its multiple platforms. She also launched the original series "The Sauce" and "The Whitest Kids U' Know." IFC recently said it would be acquiring Season 1 of "Kids" and producing and premiering Season 2 as a result of Fuse's focus on building its music programming.

In her new role at IFC, Caserta will oversee marketing, scheduling, branding, events, the IFC Free Film Tour and all of IFC's Web and on-demand programming efforts and will play a key role in the evolution of IFC's emerging platforms. She reports to Evan Shapiro, executive vp and GM of IFC.

"This is an exciting time for IFC as we are acquiring and producing more original programming, expanding both on the linear platform and online and providing a stronger voice for independent content," Shapiro said. "Having Jen's skill-set serves the network well as the brand continues to evolve from an independent film channel to one that is the voice of independent culture."

The news follows on the heels of Eric Sherman being named president of Fuse in April; at that time, IFC and Fuse parent company, Cablevision Systems Corp., said it would be folding Fuse into its Madison Square Garden division. IFC remains part of IFC Cos., a division of Cablevision's Rainbow Media Holdings.

In her previous tenure at IFC, Caserta played a key role in the network's rebranding to "tv.uncut." Before joining IFC in 2004 as vp marketing, Caserta held marketing positions at Court TV, Oxygen Media, Food Network, Westwood One and the Radio Advertising Bureau.