CBC to distribute shows on Rogers' RODO

Select programming will be available on service

TORONTO -- The Canadian Broadcasting Corp. (CBC) has become the latest broadcaster to distribute its TV shows on cable giant Rogers Communications' evolving online video portal.

The distribution agreement comes as Toronto-based Rogers on Friday officially launched its Rogers On Demand Online (RODO) service after six months of beta testing.

Rogers will distribute select CBC primetime, news, kids and sports programming on the RODO platform as Canada's public broadcaster looks to secure new revenue streams to make up for lost taxpayer and TV ad dollars during the economic downturn.

The CBC deal is a big get for RODO, which so far has featured choice episodes from TV series running on Rogers' own Citytv station group and Sportsnet channels, and from Global Television, HGTV, Showcase and The Food Network.

Rogers first launched its RODO service last October to give its subscribers a TV Everywhere-style broadband video service, and as an online extension to its VOD platform.

The cable giant currently has around 2.3 million customers accessing RODO for free, according to their TV subscription plans, from any streaming Internet connection point nationwide.