CBC on international coin hunt

Canadian Broadcasting Corp ups Fred Fuchs to source funds

TORONTO -- Former American Zoetrope Studios president Fred Fuchs has been promoted at the Canadian Broadcasting Corp. to tap new international film and TV financing for its homegrown product.

Fuchs, who joined the CBC in 2006 as executive director of arts and entertainment programming, becomes general manager of production enterprises, charged with securing more international financing for CBC shows, including co-production financing and tax breaks.

Fuchs will also oversee CBC's new feature film unit, which will see the broadcaster air at least four government-funded movies a year.

The CBC will help develop and produce the films, which will air Sunday nights not long after their theatrical runs.

Fuch's promotion comes as the CBC is enjoying a ratings revival, but has seen TV ad revenue shrink in a challenging economy.

That in turn has squeezed production budgets at the CBC.

Richard Stursberg, executive vp of English services at the CBC, argued CBC shows are drawing bigger audiences at home and abroad, opening the way for Fuchs to do more deals in the international TV market, especially as the broadcaster shifts into multi-platform production.

Fuch's old post will be filled by Sally Catto, most recently creative head for CBC Drama.