CBC Taps American for Top Sports Job

Pubcaster hires veteran U.S. sports marketing exec to land marquee TV sport properties.

TORONTO – The Canadian Broadcasting Corp. has hired veteran U.S. sports marketing exec Jeffrey L. Orridge as its new executive director of sports properties.

Orridge will oversee the public broadcaster's TV sports division, including partnerships and rights acquisitions, effective April 4.

He replaces Scott Moore, who last fall bolted to rival Rogers Media to become president of broadcasting.

A Harvard Law School graduate, Orridge brings a consumer products background with Reebok International and Mattel Inc., a stint as head of legal and business affairs for the first U.S. Olympic basketball "Dream Team" in 1992, and most recently experience as COO and head of global business development for Toronto-based Right To Play International.

Orridge’s expertise in negotiating TV sport rights will be key for the CBC, which faces stiff competition from rivals like the CTV, Shaw Media and Rogers Media to renew or secure rights for marquee sport properties like National Hockey League games and future Olympic Games.