CBS adds sites to Network


NEW YORK -- CBS Corp. has expanded the reach of the CBS Audience Network to include the Web sites of its locally-owned TV and radio stations, the company said Monday.

The Network will now include 29 CBS-owned TV sites, 144 CBS Radio destinations and up to 183 CBS Affiliated station Web sites. These sites will be added to the network that already includes AOL, Microsoft, CNET Networks, Comcast Corp., Joost, Bebo and others.

Under the new agreement, CBS sports, news and entertainment content will appear on the local Web sites. In turn, locally-produced content will be presented on other Network portals.

"Leveraging CBS's local footprint is a big step forward for the Network," said Joe Ferreira, senior vp and GM of the Network. "Consumers and advertisers continue to benefit as we add reach to our open, non-exclusive syndication strategy."

Aside from agreements with some of the 183 affiliated station sites that have yet to be fully worked out, all the sites involved in the Network have launched or will be launched in time for the network's fall TV season.

Announced in April, the CBS Audience Network will bring CBS content on a non-exclusive basis to a variety of portals, which, the network says, cover 90% of the Internet audience. This is in contrast to the strategies of NBC Universal, News Corp., Viacom and the Walt Disney Co., who have favored a more centralized online presence.