CBS brands new sports subdivision


NEW YORK -- CBS has started a unit within CBS Sports to help sell the brand across its various platforms, from the TV network and CBS Sportsline to outdoor, radio and Westwood One.

The eye also said that veteran executive Chris Simko will become senior vp sports sales and marketing and director of the unit, the CBS Sports Properties Group. Simko, who already had been senior vp sports sales and marketing, will continue to report to John Bogusz, executive vp CBS sales and marketing.

The new unit had its origins in the NCAA Marketing Group, which was created in 2002 to manage the landmark decadelong agreement between CBS and the NCAA that not only involved TV and multimedia rights but also licensing across sports. This will extend that philosophy across the brand, which in recent years has grown to include CBS Sportsline and the cable network CSTV as well as outdoor, local television and radio stations owned by CBS and also the Westwood One national radio network plus all the digital assets.

"It was a natural evolution for us to go out and have the rest of our sports portfolio follow suit," Simko said Thursday.

Unlike the crossplatform divisions that all of the networks have, this will focus on sports and help advertisers who might want to be able to use more or all of the assets that are part of CBS Sports.

That could include using CBS talent in a commercial, having them make appearances on behalf of a client, for instance.

Simko started at CBS in 1994 as an account executive before becoming vp sports sales in 1999. He is the manager of the NCAA Corporate Champions program and also is involved in the PGA Tour, PGA of America and USTA properties. The Duke University graduate had been an account executive at TWI.