CBS Names Laurie Rosenfield Chief People Officer

Courtesy of John Paul Filo/CBS
Laurie Rosenfield

Rosenfield joined the company in May as a human resources executive.

CBS, which is undergoing a reassessment of its corporate culture, has named Laurie Rosenfield to the new position of chief people officer.

Interim CEO Joe Ianniello said the role was created "to ensure we remain steadfast in our commitment to putting our people first."

"Laurie's expertise in attracting, developing and retaining the best talent, coupled with her focus on the opportunity in front of us to strengthen our workplace, made her the natural choice to take on this vitally important responsibility," Ianniello said.

A veteran of strategic advisory firm MediaLink, Rosenfield joined CBS in May as a senior vp in people development, part of the human resources department.

"The goal of transforming our shared experience into new accomplishments is an opportunity for all of us," Rosenfield said in a statement. "Our rich legacy of creativity is taking us forward into the digital future — an inflection point, which will see our mission and our values driven by our biggest asset, our people. I am honored and humbled to take on this role."

Ianniello, who was named interim CEO on Sept. 9, has pledged employees a "safe and positive working environment" and said last month there is no reason to wait for the results of an outside investigation of the company before taking steps to improve company culture.