CBS launches new video player

Ability to embed is among the new social features

CBS Corp.'s CBS Interactive unit said Monday it is launching a video player with added features, including the ability to embed video clips and other social features, as well as HD-quality and full-screen viewing capabilities.

The digital arm of the media company said it will roll out the player on and the CBS Audience Network, which is comprised of over 300 destinations, including MSN and AOL, during the next few months.

The announcement follows CBS' recent agreement to acquire tech information Web site operator CNET Networks.

"As the first premium content network to take an open approach to syndication, we are committed to providing our users with the best online viewing experience possible," said Anthony Soohoo, senior vp and general manager of entertainment at CBS Interactive. He said the player is designed to provide the most advanced video technology with premium content offerings.

One key focus is on allowing consumers to interact with content as well as with other users. For example, users of the player will be able to embed their favorite videos and clips on blogs and social network profiles.