'CBS This Morning' Basks in Super Bowl's Ratings Afterglow
Following a very strong January, the morning show boasts its biggest audience in 15 years.
CBS' Super Bowl Sunday ratings boost carried on into Monday morning, helping an already-rising CBS This Morning hit a 15-year high with viewers.
Monday's episode of the perennially third-place morning show climbed to 4.71 million viewers. That's the largest single-day morning-news audience the network has seen since 2001. While no doubt buoyed by the continuation of anchor Gayle King's Oval Office interview with President Barack Obama and an appearance by Super Bowl champion stars Peyton Manning and DeMarcus Ware, the ratings have been climbing for some time.
January marked CBS This Morning's 40th consecutive month of year-over-year growth. And, at the end of the month, CBS This Morning averaged north of 4 million viewers for a complete week for the first time since 1999. (On Monday, Today and Good Morning America were virtually tied at No. 1 with just over 5.07 million viewers a piece.)
It's shaping up to be a season of dramatic flux for broadcast's morning-news race. Today has easily solidified its lead over GMA in the key demo of adults 25-54, though it has done so by losing those advertiser-preferred viewers in smaller doses. Season-to-date, Today is off six percent from 2014-15, while GMA has dropped a painful 18 percent since its three years spent at No. 1.
And while CBS This Morning still trails in the news demo, it's the only show that's up — 13 percent. On Monday, it averaged a 1.3 rating among adults 25-54 to Today's 1.7 rating and GMA's 1.6 rating.