CBS Names Jim Lanzone Chief Digital Officer

Courtesy of CBS
Jim Lanzone

He will continue to serve as CEO of CBS Interactive.

CBS Corp. is acknowledging the growing importance of digital by tapping CBS Interactive chief Jim Lanzone for the newly created role of chief digital officer. 

His appointment comes as CBS doubles down on its streaming efforts through the development of original programming for its All Access service, which Lanzone was crucial to bringing to fruition. 

In his new role, Lanzone will oversee digital strategy across CBS divisions, ensuring that they are coordinating their efforts to create new streaming services and cultivate existing platforms, as well as exploring new ways for content to be consumed. He also will continue at CBS Interactive as CEO, a role he has held since 2013. 

In announcing the hire Monday, CBS CEO Leslie Moonves acknowledged that digital is an "increasingly important part of our business." 

Lanzone first joined CBS Interactive, the company's San Francisco-based internet arm, in 2011 as president and counts among his initiatives the launch of All Access, the $5.99 a month streaming service that will soon feature an original Star Trek series and a spinoff of The Good Wife, as well as live streaming news network CBSN.

He came to CBS through the acquisition of his startup Clicker Media, which offered a guide for where to find TV programs online. Lanzone also served as CEO of and as an entrepreneur-in-residence at Silicon Valley venture capital firm Redpoint Ventures. 

"For the past five years, Jim has built a successful business and organization at CBS Interactive, which is now a thriving and profitable operation — and one of our most exciting growth engines as we move to build CBS All Access, CBSN and many other important initiatives in the digital space," said Moonves. "Now, as our first-ever chief digital officer, Jim will bring that expertise and influence to all of CBS’ businesses by working hand in hand with digital operations across the corporation. I look forward to the many contributions he will make as we continue to transform ourselves as a premium content company in the interactive age."