CBS Par Int'l TV inks first VOD deal
EmptyCANNES -- CBS Paramount International Television has inked its first-ever international VOD deal for current primetime programming, pacting with German group ProSiebenSat.1 for exclusive VOD rights to the current seasons of such hit shows as "Navy CIS," "Medium," "Numbers" and "Jericho."
The deal, announced Wednesday at MIPTV, is for ProSiebenSat.1's German VOD platform maxdome. Under the agreement, the CBS Paramount series will be made available to German viewers a week before their local free-TV bow.
For €2.49 ($3.40) an episode, maxdome users can view the series via their broadband Internet connection or on their regular TV sets through a set-top decoder. After their free-TV broadcast in Germany (on one of ProSiebenSat.1's terrestrial networks), the shows can be viewed, ad-free, for €1.49 ($2) per episode.
"Expanding our relationship with ProSiebenSat.1 to include some of our series on maxdome, enables viewers to stay engaged with their favorite CBS Paramount International Television series," said Armando Nunez, president of CBS Paramount International TV.
Maxdome, a joint venture between ProSiebenSat.1 and German ISP group United Internet, offers several U.S. series via VOD including "Grey's Anatomy," "Desperate Housewives" and "Ghost Whisperer."