CBS' 'People's Choice Awards' deflated



In a precursor to what is in store for the Golden Globes coverage on NBC, CBS' strike-impacted, pretaped "People's Choice Awards" averaged a 1.6 rating/4 share among adults 18-49 and 6 million viewers overall and shedding viewers every half-hour, according to preliminary Nielsen data. In adults 18-49, that was down 54% from last year's live ceremony broadcast.

NBC dominated the night with "The Biggest Loser" (4.3/11, 10.2 million) and "Law & Order: SVU" (5.1/14, 15.2 million), which combined to give NBC the highest Tuesday 18-49 tally with non-Olympics programming in more than two years.

Teen fave "One Tree Hill" returned to the schedule with a strong two-hour season premiere, delivering CW's best Tuesday ratings for the season in total viewers (3.5 million), adults 18-34 (2.1/6) and key female demos.

ABC barely registered with original "Just for Laughs," "According to Jim," "Carpoolers" and live coverage of the New Hampshire primaries as well as an encore "Cashmere Mafia." The network finished last, behind CW, in the 18-49 demo.

For the night, NBC led the pack with a 4.6/12 among adults 18-49 and 11.8 million viewers overall. With repeats of "Bones" and "House," Fox (2.8/7, 8.6 million) was second, followed by CBS (1.9/5, 8.1 million), CW (1.5/4, 3.5 million) and ABC (1.3/3, 4.4 million).