CBS Radio, Astralwerks Records Team Up For Talent Search Program
"She Can DJ" will head to 12 markets to find the next great female EDM star.
CBS Radio is throwing its hat in the EDM ring, teaming with Astralwerks -- home to Swedish House Mafia, Empire of the Sun, and sister duo NERVO -- to launch a national talent search for the next great female DJ/producer.
The program, dubbed She Can DJ, will launch in major markets this July, after a successful debut in Australia via EMI last year.
“Seeing how successful She Can DJ was in discovering top female DJ/producers in overseas markets, it’s the perfect time to launch stateside,” Astralwerks general manager Glenn Mendlinger said in a statement. “The United States is the hottest place on earth for dance music right now, but the industry is largely male dominated. We’re thrilled to be a part of a program that will help discover and develop top female talent in the dance music space.”
The search will consist of “heats” in 12 local markets, promoted by CBS Radio stations with a pop/dance lean, including New York, Los Angeles, Chicago and San Francisco. A semifinalist will be chosen from each, plus one “wild card” competitor sourced nationally via a dedicated website. The grand prize winner will be selected by judges, and receive a prize, including a recording contract with Astralwerks and a headlining national tour presented by CBS Radio. Leah Mencel, the 2012 winner of the Aussie program, is currently signed to EMI Australia.
“As the competition plays out across our considerable platform of contemporary hit radio stations, participants will be front and center with millions of music fans, and the top decision makers in the business,” said Greg Strassell, CBS Radio's SVP of programming, in a statement. “The electronic dance music movement has been playing out to much success on radio stations all over the United States, and CBS Radio looks forward to advancing the genre."