CBS sets 'Heckle' Web series

Tom Arnold, Owen Benjamin land starring roles

CBS Interactive is tipping off a scripted Web series timed to its coverage of the NCAA men's basketball tournament.

"Heckle-U" is expected to roll out in February with Tom Arnold and Owen Benjamin ("Punk'd") in starring roles. The 10-episode shortform series, which will be distributed across the CBS Audience Network, will have product integration from Procter & Gamble.

"Heckle" is about a underachieving slacker (Benjamin) who excels at heckling during college basketball games with the help of his bartender uncle (Arnold).

"Heckle" is also expected to get some on-air exposure on CBS in the form of interstitials during March Madness.

CBS Interactive has been stepping up production efforts in recent months with original Webisodes including "Novel Adventures," from TV veteran Jonathan Prince, and "Stephen King's N," a motion-comic adaptation of a short story from the best-selling horror writer that CBS produced with publisher Simon & Schuster.

NuMedia Studios is producing "Heckler" with Michael Kernan and Huntley Ritter as executive producers and Jeff Lambert as writer. Benjamin is repped by CAA; Arnold is repped by ICM.