CBS, Showtime Ink Multiyear Deal With China Streaming Service PPTV

Limitless S01E01 Still - H 2015
David M. Russell/CBS

Limitless S01E01 Still - H 2015

PPTV has 400 million users, making it China's leading SVOD service.

CBS Studios International has signed an exclusive, multiyear licensing deal with China's leading SVOD operator for a programming package of series from its CBS and Showtime lineups.

The deal, announced by CBS Global Distribution Group CEO Armando Nunez and PPTV management committee chairman Fan Zhijun, will give the Chinese streaming service exclusive access to selected new CBS event series as well as select upcoming Showtime dramas. PPTV will also get access to current hit shows from both networks.

PPTV is China's leading online video streaming service, reaching 400 million users across the country.

"China has the largest number of online video viewers in the world, so we are thrilled to partner with PPTV to bring CBS and Showtime content to this exciting market," said Nunez in a statement. "This agreement forges a new relationship with PPTV and represents another opportunity to expand our licensing business and audience reach in an important and growing international territory."

CBS and other big U.S. rights holders are beginning to shift their strategies in regards to SVOD and online rights. Where once SVOD deals were non-exclusive, with shows licensed to multiple partners in a single territory, exclusivity is becoming increasingly common as SVOD players look to distinguish themselves from competitors. A recent multiyear deal between Disney and German broadcast group ProSiebenSat.1, for example, included for the first time exclusive SVOD rights to select series from Disney's ABC Studios.