CBS looking for 'Strongest American'

Pilot has ordinary folks competing in strength contests

CBS has ordered a new reality project in which ordinary Americans will compete in crazy strength competitions.

Shooting under the cheeky working title "America's Strongest American," producer Michael Davies ("Who Wants to Be a Millionaire") shot a one-hour pilot in Las Vegas during the weekend.

Ben Bailey ("Cash Cab") and Michelle Merkin ("Celebrity Drive-By") are signed as hosts.

"Strongest" will differ from the strongman competitions seen on networks like ESPN, where professional muscleheads compete for weightlifting titles. The challenges will be scaled to suit a more average physique. The project continues a recent trend toward networks developing lighter and more comedic reality fare.

CBS' other reality projects in the pipeline include a series on arranged marriage, a missing persons investigative series, an auto obstacle course project and a competition show pitting neighbors against one another.

Embassy Row and IMG will produce "Strongest," with Barry Frank joining Davies as executive producer. Bailey is repped by Gersh.