CBS unit ups van de Beek, taps execs


NEW YORK -- CBS said Wednesday that it has upped Garen van de Beek to senior vp on-air promotion amid several other moves in the unit.

The on-air promotion unit also named Paul Friedman, Chris Cranner, Lori Shefa and Brad Roe as vps, and Sarah LaBranche as director of on-air promotion and Anne de Vega as executive producer. All the moves were announced Wednesday by Ron Scalera, executive vp and creative director of the CBS Marketing Group.

Van de Beek's new title comes after being vp on-air promotion since 2004 and creative director of on-air promotions for "CSI: Miami," "Without a Trace," "Numbers" and "Cold Case." He also handled CBS Radio promotions for all primetime programming. Additionally, he has been executive director of on-air promotion and creative services director at KCBS-TV in Los Angeles.

Friedman created campaigns for "Survivor," "The Amazing Race" and "Kid Nation," among others, and he also was director of special projects and on-air comedy promotion.

Cranner launched "Everybody Loves Raymond," "The King of Queens," "Two and a Half Men," "CSI: Crime Scene Investigation" and "Survivor."

Shefa had worked on campaigns for "Criminal Minds," "Big Brother," "Moonlight" and other shows and was vp advertising and promotion at UPN.

Roe, director of drama promotion since 2001, has worked on promoting dramas including "CSI" and "Shark."

LaBranche was creative director of CBS EyeLab and a writer-producer for on-air promotion.

De Vega was a creative director of EyeLab and senior network promotion producer.