Celebrity Makeup Artist Lina Hanson Expands Green Global Beauty Line

Courtesy of Lina Hanson
Lina Hanson preps Morena Baccarin for the Golden Globes.

Morena Baccarin, Lykke Li, Ellen Page and more are devotees of the natural, eco-aware skincare formulas.

The beauty industry now is a very different beast compared to five or 10 years ago. Presently green, organic, sustainable, natural, nontoxic, vegan, wildcrafted and even non-GMO are fairly normal buzzwords, but that wasn’t the case in 2009, when celebrity makeup artist Lina Hanson (Morena Baccarin, Brooke Shields, Gillian Anderson and Portia de Rossi are some of her clients) wrote her book Eco-Beautiful, published by Rodale. She had realized that many of the laundry list of unpronounceable ingredients in the products in her kit were actually toxic. "When I first started doing research, there were only a few natural beauty brands on the market, and they were only available in small health food stores, with very little range," she recalls.

At the time the Swedish-born beauty expert met that challenge by sharing information in her book about how to eat for healthy skin and repurposing kitchen ingredients for the complexion. Then a few years ago, quite organically, Hanson began selling her own natural, ethically sourced and globally inspired oil serums to the public. Her Global Face Serum ($85), which contains African baobab, marula, argan, camellia seed, mandarin and brazil nut oils and has fans in Ellen Page, Ewan McGregor and Lykke Li. Now she’s growing her eponymous brand with two new products, Global Face Trio ($70), a 3-in-1 powder that can be used as a cleanser, exfoliator and mask, and Global Treasures ($105), an eye and neck treatment balm containing 24k gold, pearl and matcha green tea.

"When I first started it was only a small green beauty community," Hanson says, "and now it has grown more mainstream. However, because it’s become such a trend, a lot more companies are saying they’re 'natural' and a lot of the toxins are still present." For that reason, she advocates for all consumers to do their own research and actually know what they’re putting on their largest organs. Hanson praises stars like Gwyneth Paltrow (who launched a clean cosmetics line with Juice Beauty earlier this year), Josie Maran, Livia Firth and Leonardo DiCaprio for their diligence in pushing awareness and education around the green movement forward.

It’s not only about an ingredient being organic, Hanson says, but it’s about how it was grown, processed and sourced. "I source ethical ingredients harvested by women’s collectives and farmers around the world, and the earnings help their entire communities," says the frequent world traveler. "When it comes to ingredient sourcing it’s about looking at the bigger picture."

She’s even had clients ask her to put together green makeup kits. "It’s overwhelming at first when you get introduced to it, so I try to help narrow down what works for them," she says. It’s all part of her mission to help educate and spread the idea of global beauty in Hollywood and beyond.