Center stage

Jeff Garlin steps off the 'Curb' to host THR's Movie Marketing Key Art Awards

Originally published June 13, 2008

Food is a recurring motif in Jeff Garlin's comedy: In his bio on HBO's "Curb Your Enthusiasm" Web site, he lists "eating puddin'" as one of his hobbies; his 2007 directorial feature debut is titled "I Want Someone to Eat Cheese With"; and he doesn't hide the fact that the most autobiographical part of the film, which he also wrote and starred in, is the main character's tendency to overeat to escape his problems.

So, why should The Hollywood Reporter's Movie Marketing Key Art Awards be any different?

When asked for hints of what might be expected when he picks up the mike as master of ceremonies for the 37th annual event honoring the best in movie marketing, Garlin responded via e-mail, "There will be free candy." (A bout with laryngitis made him reluctant to answer via phone.)

He also expressed concern that the audience would fail to find him funny. No need to worry, there. An alumnus of his native Chicago's Second City improv troupe, Garlin has fine-tuned his comic and improv skills throughout six seasons of "Curb," portraying Larry David's manager and dogged partner in crime. Garlin also serves as an executive producer on the series.

Other television appearances for the veteran comedian include "Arrested Development," "Everybody Loves Raymond," "Mad About You" and "King of the Hill."

Garlin, who will be seen onscreen later this summer in Fox's "The Rocker" and heard in Disney/Pixar's "Wall-E," recalls that key art materials were a big influence on his moviegoing choices when he was growing up.

And his favorite campaign from last year? "The most memorable was the film 'I Want Someone to Eat Cheese With.' I loved that one," he says.
So please, no one tell him it didn't make the list of this year's nominees.