Chance The Rapper Debuts New Song at Nike Fan Event
The brand celebrated Team USA basketball in an air hangar in Los Angeles.
What do Chance The Rapper, Cleveland Cavaliers point guard Kyrie Irving and a new Aston Martin convertible have in common? They all were featured players in this weekend’s Nike Air fan event, which took over an air hangar at the Hawthorne Municipal Airport in Inglewood, Calif.
The interactive footwear experience was organized to celebrate Team USA basketball ahead of the Rio Olympic Games and to hype the launch of the Nike Hyperdunk 2016 Flyknit and Air Jordan XXXI — and it drew more than 1,000 fans who found out about it through Nike's social media channels.
The free two-day extravaganza featured a jam-packed schedule of events ranging from youth league games and an Olympic history gallery to an air dunk show featuring Nike brand athletes Irving and the Chicago Bulls’ Jimmy Butler.
Fans were treated to a see-now-buy-now retail experience, with products available to purchase earlier than their release date. Specifically, they had early access to the Air Jordan XXXI, which will bow Sept. 3. Nike Basketball also sponsored a real-time products display where patrons could try out the newest kicks and simultaneously create their own instant-replay highlight reels.
Chance The Rapper performed a song commissioned by Nike specifically for Team USA, presenting it to fans before its debut to round out the festival-like event (which reminded us a bit of Kanye West’s Yeezy fashion show and listening party during New York Fashion Week).
Nike spokesperson Grace Chang explained that the Air Hangar extravaganza was not only a celebration of Team USA taking the world stage, but also the basketball community in Los Angeles.
WINNER WINNER: Michael Purdie, winner of the dunk contest, poses with his prize: an Aston Martin. (Photo: Courtesy of Nike)
The weekend events also featured a Drew League live game featuring NBA stars Nick “Swaggy P” Young and Baron Davis. Originally hosted at the Charles Drew Middle School, the Drew League was established in 1973 as a mentoring program for young men and women in South Central Los Angeles.
Though the Air Jordan XXXI is not available just yet, the new Hyperdunk 2016 Flyknit and all Team USA merchandise will be available at The Grove Nike location and at Nike.com.