Viacom's Channel 5 Renews 'Big Brother' U.K. for Three Years

Katie Price Celebrity Big Brother
Associated Press

The British broadcaster will air the reality show and two seasons of 'Celebrity Big Brother' each year.

U.K. broadcaster Channel 5, which Viacom acquired last year, has extended its rights deal for reality TV franchise Big Brother with Endemol Shine UK for three years, the companies said on Thursday. 

The agreement allows it to continue airing the flagship reality show until at least the end of 2018. Financial terms weren't disclosed, but the partners said the deal extension will see Channel 5 continue to air two seasons of Celebrity Big Brother and one season of Big Brother each year, as well as related programming.

The renewal follows record ratings for the latest season of Celebrity Big Brother on Channel 5 in January. It attracted an average audience of 3.1 million per episode and an 11.4 percent share of viewing in Britain.

Following the acquisition of Channel 5 by Viacom International Media Networks, repeats of Celebrity Big Brother also aired on MTV UK and "outperformed the channel’s all-day average audience amongst 16-34s by almost 20 percent," Viacom said. "More than 21 million viewers tuned into the [season] at least once across all VIMN-owned channels during the course of its run."

Channel 5 COO Paul Dunthorne said: "Big Brother in all its guises brings a huge and varied cross section of viewers to Channel 5 and typifies the appointment-to-view programming we want on the channel. It remains one of TV’s most talked about and popular programs" in Britain.

Channel 5 brought back Big Brother after rival network Channel 4 axed the show in 2009 after 10 years.

Twitter: @georgszalai