Channel launches Beijing Olympics programs


BEIJING -- China Central Television's sports channel is launching new programs about preparations for the 2008 Beijing Olympics as of Jan. 1, the state-run channel's director said Friday.

With help from a new contract with Chinese sportswear sponsor Li-Ning, CCTV-5, the sports channel of China's flagship broadcaster, will devote more time to Olympics programming, channel director Jiang Heping told the official Xinhua news agency.

The sportswear company founded by former Chinese gymnast Li Ning promised to give CCTV?5 on-air presenters "trendy images" as a part of a contract that runs from Jan. 1 through the end of 2008, a company spokesman told Xinhua.