Channing Tatum to Star in, Produce Evel Knievel Pic for Sony (Exclusive)

Channing Tatum Evil Knievel - H 2012
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Channing Tatum Evil Knievel - H 2012

"Fifty Shades of Grey" duo Mike De Luca and Dana Brunetti are also on board to produce.

Channing Tatum is set to pull off his biggest stunt yet.

The red-hot Magic Mike actor is in negotiations to star in and produce a film about '70s daredevil Evel Knievel for Columbia Pictures. Tatum will produce with his Iron Horse Entertainment partner Reid Carolin, who also will write the screenplay.

Also on board to produce is one of the town's hottest producing teams in Mike De Luca and Dana Brunetti, who just landed the hotly contested Fifty Shades of Grey producing gig for Universal Pictures and Focus Features.

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Born Robert Craig Knievel, the stuntman became a household name in the 1970s for his nationally televised motorcycle jumps. Ever the showman, Knievel became recognizable for his use of a Stars-and-Stripes getup and known for his 433 broken bones. At the height of his celebrity, he gained endorsements from Harley-Davidson and a toy line by the Ideal Toy Co. Knievel died in 2007 at 69.

Tatum isn't the first actor to portray the famed thrill-seeker. George Hamilton starred in the 1971 film titled Evel Knievel, while Knievel himself toplined the 1977 film Viva Knievel!

The Tatum vehicle is based on Stuart Barker's 2008 book Life of Evel.

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Thanks to a string of hits including the semi-autobiographical ode to the male stripper Magic Mike, Tatum has enjoyed his pick of plum projects. He next will shoot Bennett Miller's Foxcatcher, based on another true-life character, Olympic wrestler Mark Schultz.

Tatum and Carolin are repped by UTA and Management 360.