Charlie Sheen Set to Make a Splash at NATPE

Why FX Bet Big on Sheen
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When FX Network president John Landgraf first heard the pitch for Charlie Sheen's "Anger Management," few thought he'd bite after having been publicly skeptical of the distribution model being employed, whereby 10 episodes of "Anger" will be produced as a test run.

Distributors Debmar-Mercury will host a party for the "Anger Management" at the syndication conference in late January.

Anger Management distributor Debmar-Mercury is hoping to lure NATPE's station buyers with its star Charlie Sheen.

Co-presidents Mort Marcus and Ira Bernstein are expected to touch down in Miami Beach for the annual syndication conference in late January with their Lionsgate-produced sitcom's star. They will host an invite-only party with Sheen on the evening of Monday, Jan. 23.

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The pair and its partners on the Lionsgate-produced series are banking on the media interest in Sheen's next move translating to interest from station buyers.

The series, loosely based on Revolution Studio's 2003 film by the same name, will begin its network run with 10 episodes on FX this summer. If the episodes hit a certain ratings threshold, the down-the-middle sitcom will be granted an additional 90 episodes. 

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Given the size of the order, along with the model Debmar has pioneered with other TV fare from Tyler Perry and Ice Cube, the company will begin shopping it to station buyers for its syndicated run at NATPE. 

Earlier this month, Management inked a lucrative deal to air the series in Canada. Canadian broadcaster Bell Media will broadcast the series on its CTV Network, which already airs Sheen's former vehicle Two and a Half Men.

All of this comes before the cast has been set. Though showrunner Bruce Helford has already hired his writing staff and begun handing in story ideas, an actress to star opposite Sheen has yet to be selected.

Twitter: @LaceyVRose