Chernin taps Apatow Prods.' Weinstock

Will work in film and TV at the new firm

In a move that suggests comedy will be a priority at his new firm, Peter Chernin has hired Nicholas Weinstock away from Judd Apatow's production company to oversee comedy development.

In an unusual setup, Weinstock will play in both the film and TV arenas, reporting to Katharine Pope for TV and Dylan Clark for movies.

He steps into the new post next week.

Since early 2008, Weinstock has overseen creative affairs in film and TV at Apatow Prods. as its development chief and was involved in such films as "Year One" and "Funny People" as well as the upcoming "Get Me to the Greek."

His decision to team with Chernin reconnects him with the former News Corp. president, for whom he wrote speeches during an earlier stint as vp corporate communications at News Corp.

In 2004, Weinstock first segued into television as a vp comedy development at 20th Century Fox TV, where he had a hand in such series as "Back to You," "Miss/Guided" and "Better Off Ted."

He also is an author who has published such comic novels as "As Long as She Needs Me" and "The Golden Hour."