Chilean miners' story may nab hundreds of thousands


'Buried Alive' book coming, beer endorsements offered.

The Chilean miners rescue that is currently capturing the world's attention will certainly have a deja vu effect when the tragedy-turned-hero story is replayed again in the inevitable TV interviews and movie and book spinoffs. In fact, although the last miner has yet to be lifted to safety, multiple offers of book, movie and exclusive interview deals are already making their way to the families of those who have already been rescued, reports Broadcasting & Cable.

One of the first projects to focus on the rescue of nearly three dozen workers from a collapsed mine in Copiapo, Chile, is "33 Men, Buried Alive: The Inside Story of the Trapped Chilean Miners," a book by The Guardian contributor Jonathan Franklin due in the U.K. in early 2011.

Broadcasting & Cable reports that industry observers estimate that rights to the miners' story could fetch several hundred thousand dollars, and TV interviews could bring in $20,000 -- not a bad deal for the miners, whose annual income ranges from 4 to 9 million pesos ($4,000-$19,000).

Additionally, endorsement deals for the obvious -- mining equipment -- and the unexpected -- beer -- have been being offered to the miners via their families.

These new media stars won't be making the transition into the spotlight completely in the dark. Just before the rescue mission began, the safety inspector at the mine briefed the trapped miners on how to handle the media inquiries that would soon surface.

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