China opens Blu-ray test center

Faces uphill battle against cheap DVDs

SHANGHAI -- China has opened its first official test center for Blu-ray DVD technology.

The test center, the world's 12th, opened Tuesday and is operated by CESI Technology, a subsidiary of the state-owned China Electronics Standardization Institute.

Having a local center certify Chinese-manufactured, read-only Blu-ray disc machines will significantly shorten product development and market launch times in one of the world's largest potential markets, the Blu-ray Disc Assn. said in a statement.

"Our test service will be focused on disc players," CESI test engineer Liu Yun told The Hollywood Reporter. "But the test for the Blu-ray discs themselves is also available."

Currently, Blu-ray players manufactured in China are largely sold outside the country.