China signs off on new market

SARFT, Shanghai team for Amazia in Hong Kong

CANNES -- Mainland China's powerful government-backed media body, the State Administration of Radio, Film and Television has given its blessing to new Asia content market, Amazia, which will debut in 2008, show organizers Reed Midem will announce Monday. The Shanghai Media Group is also backing the multi-platform exhibition and conference, to be held in Hong Kong in November next year.