Chinese Internet Giant Baidu Developing Its Own Version of Google Glass (Report)

Baidu CEO Robin Li P

Led by Chinese billionaire Robin Li, the company often called "the Google of China" is reportedly already testing prototypes of the "Baidu Eye."

Chinese Internet giant Baidu Inc., often referred to as the “Google of China,” is developing its own version of Google Glass, according to a report in Chinese news portal Sina Tech.

Called “Baidu Eye,” the wearable device has reportedly been in development for several years and is now in the prototype testing stage. Much like Google Glass, the technology is a conventional pair of glasses enhanced with small LCD screens, voice control, image recognition and bone conduction (allowing minute sound to be conducted to the inner ear through the bones of the skull).

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Sina Tech says the project is being led by Baidu’s chief product designer Sun Yun-feng.

Founded in 2000, by Chinese billionaires Robin Li and Eric Xu, Baidu dominates the Chinese Internet search space, with around 70 percent market share, but has recently faced increased competition from local upstart Qihoo 360. At the end of 2012, Baidu had 71.5 percent market share for Chinese search. As of March that figure had dipped to 70.5 percent. Qihoo 360, meanwhile, had jumped from 10.4 percent of all Chinese Internet searches to 13.5 percent by March.

The successful launch of a new piece of innovative hardware, such as the purported Baidu Eye, would be a strong step toward the company’s ongoing goal of diversifying and becoming less dependent on search.