China's iQIYI Partners With Intel to Boost Online Video Platform

Illustration by: Lars Leetaru

The Baidu unit is one of numerous Chinese tech firms emerging internationally as possible studio buyers, content acquirers and distribution outlets for Hollywood fare in the world's second-biggest film market.

iQIYI, the film unit of Chinese search giant Baidu, has formed a strategic partnership with Intel to enhance its online video platform.

As part of the cooperation, the companies will work together to improve iQIYI's video storage, trans-coding distribution, cloud computing and big data analysis, the group said in a statement.

Baidu is, alongside Alibaba and Tencent, one of the three big firms known as "BAT," which are tooling up for major moves in China and overseas market.

The group plans to make seven local films and one Hollywood-style film this year.

"We are very excited to be cooperating with Intel, a global technology leader, to further enhance iQIYI's ability to provide the highest-quality online viewing experience," said iQIYI's chief technology officer Xing Tang. "I am confident that this partnership will help us take iQIYI's technology leadership in China's online video industry to the next level."

Intel's general manager of consumption sales, Douglas Cougle, said: "As an important partner of Intel, we look forward to working closely together with iQIYI to raise the technology bar in China's online video industry."

Twitter: @cliffordcoonan