China's Most Popular Blogger Readies Film Debut, Trailer Goes Viral (Video)

Peony Literary Agency
Han Han

Han Han has nearly 40 million followers on Weibo and anticipation in China is sky-high for his first movie project.

China's wildly popular blogger and pop memoirist, Han Han, put his social media prowess on full display when the trailer for his directorial film debut dropped on Thursday, scoring over 1.5 million views in less than five hours. Han, 31, was once named one of Time magazine's most influential people and he has nearly 40 million followers on Weibo, China's Twitter-like social media service. His bad boy image in China has been fueled by his wry political commentary and sideline career as a professional race car driver. 

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Han's first film, Hou Hui Wuqi (which translates literally as "Til' We Never Meet Again" but has been given the English title of Duckweed), is described as a road movie that follows three young men yearning after their ideals. It features a mainland cast including Feng Shaofeng, Berlin Chen, Joe Chan and Wallace Chung, along with a cameo by China's star art house director Jia Zhangke. The trailer has ranked among the top trending topics on Weibo since its release.

Beijing-based Bona Film Group -- in which 20th Century Fox owns a 19.9 percent stake -- is producing the picture. Bona is likely hoping Han can achieve the same level or cross-over success as his rival best-selling young adult writer and social media star Guo Jingming, who last year adapted his Tiny Times book series into two box-office-topping films.

Watch the Chinese trailer for Duckweed below.