China's Tencent Inks Exclusive Deal to Stream NFL Games

Dallas Cowboys Greenbay Packers Jan 15 2017 - Getty - H 2017
Tom Pennington/Getty

Dallas Cowboys Greenbay Packers Jan 15 2017 - Getty - H 2017

The Chinese Internet giant will be the exclusive online destination for American football for the next three years.

For the next three years, NFL fans in China will be able to tune in to Tencent online.

The Chinese Internet giant signed an exclusive agreement with the NFL in Monday, making it the streaming video destination for American football across the Middle Kingdom. 

Under the terms of the deal, Tencent will air live and on-demand select NFL preseason games, all Thursday night regular season games, Sunday night and Monday night games, as well as select Sunday afternoon games, the playoffs, the Pro Bowl and the Super Bowl for the 2017, 2018 and 2019 seasons.

Financial terms were not disclosed.

The NFL live games and content will be made available to Chinese viewers across Tencent many online and mobile products and services, including Tencent Sports,, Tencent Video, Kuai Bao, Penguin Live, Tencent Sports app, Tencent Video app, Tencent News app, as well as its social networking services, QQ and WeChat.

"We are very excited about the NFL's future in China and proud of our partnership with Tencent," said NFL commissioner Roger Goodell. "We are confident that this agreement will provide our growing number of Chinese fans with a better viewing experience and more opportunities for engagement with the NFL than ever before."

"We believe our capability in production, content distribution and fans engagement will help NFL expand its audience profile and elevate the popularity of American football in China," said Tencent Vice President Caitlyn Chen. "Tencent Sports has been dedicated to fulfilling the diverse needs of Chinese users by bringing top premium sports content to China, including global sports leagues and tournaments, basketball, soccer, tennis, winter sports and American football, among others."