China's Youku Tudou Buys 'The Voice Kids' Format

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The online video giant picked up the rights from Dutch producer John de Mol

China’s biggest online video company, Youku Tudou, has picked up exclusive rights to produce the children-based talent show The Voice Kids format in China from Dutch producer John de Mol's Talpa.

The Voice of China Kids will retain the classic format, including blind auditions, battles and professional coaching, and because it is based on an Internet platform, there will be opportunities for viewers to interact with the show across multiple screens.

The project will be operated by the company’s Tudou division.

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"We're excited to bring this worldwide hit format to China, and its integration into the Youku Tudou media and entertainment ecosystem will add further appeal beyond its already great interactive, participatory quality and unique design," said Yang Weidong, president of Tudou, in a statement.

There are currently 25 local versions of The Voice Kids in production worldwide.

The Voice of China has been the number one show in China in each of its three seasons showing in China.

De Mol said he was "thrilled The Voice Kids was coming to the Chinese audience through a pioneering outlet such as Tudou.

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"With the huge success of The Voice of China, I believe The Voice of China Kids will receive massive attention and generate a huge amount of buzz for the Chinese audience," said de Mol.

Tudou currently broadcasts 30 shows and 500 episodes of original content online, and is focused on a younger viewership.

Last month, Youku Tudou announced the formation of a film division, Heyi Film, to produce a slate of films.

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