'Chipmunks' show teeth in first week
Empty20th Century Fox Home Entertainment's "Alvin and the Chipmunks" didn't just top the national DVD sales chart in its first week in stores, it beat by a wide margin fellow newcomer "Sweeney Todd" from DreamWorks/Paramount.
The family comedy also managed to best "Sweeney" in rentals, topping Home Media Magazine's rental chart for the week ending April 6 with estimated revenue of $8.7 million compared with $8.1 million for the Johnny Depp musical.
Generally, movies aimed at kids, like "Alvin," are an automatic purchase — at the expense of rentals — for parents.
"Alvin" raked in more than $215 million in U.S. theaters; "Sweeney" grossed $52.9 million.
Last week, Fox said consumers snapped up 2.6 million DVDs of "Alvin" on its first day in stores, the equivalent of about $45 million in spending. The film grossed $44.3 million in U.S. theaters in its opening weekend.
No other new releases made the top 10 on either the Nielsen VideoScan First Alert sales chart or Home Media Magazine's rental chart.
Warner's "I Am Legend," No. 1 on both charts the previous week, slipped to No. 3 on both. The actioner generated an additional $7.4 million in rentals to bring its take after three weeks to $27.5 million.
The top-selling Blu-ray Disc for the week also was "Alvin," with the previous week's topper, "I Am Legend," falling to No. 2.